Marketing in 2021 will be completely different from the marketing strategies you are currently using. This is because of the shift in consumer spending habits and the brand needs of consumers in the future. There are five key areas that you need to focus on for the marketing plan you create for the next five years. Each one of these areas will help guide your company into a new marketing plateau while also providing great marketing opportunities in the future.
In terms of marketing strategies in the future, voice search will be the largest change to marketing in many years. This feature will allow consumers to speak directly with the company they are shopping for without having to utter the brand name. The question with voice search is that while consumers love it, they don’t love it right away. That means that you need to give them plenty of time to get to know your brand before they buy it. The best marketing tips for 2021 is to make sure that you voice search as soon as possible after the purchase. Consumers love to be “friends” with companies and in this day and age, it’s hard to be too faithful to consumers.
The threat of a large-scale foodborne illness like pandemic is real and it is the perfect opportunity for you to invest in a strong marketing plan that focuses on the issue. The best marketing tips for 2100 should target the issue and ensure that consumers learn about it. The problem with a large-scale foodborne illness like pandemic is that the symptoms may not appear until months after the initial onset. Once you have identified that your brand is linked to the pandemic, you need to focus on educating consumers about it and the need to stop eating the tainted foods.
The best marketing tips for 21st century marketers is to use viral marketing techniques to build interest in your brand. Viral marketing is when you take advantage of one of those social networking sites (like Twitter, Digg, StumbleUpon, or Facebook) to drive traffic to your site and to start building relationships. In the case of a pandemic, this might include linking to a post about it on your own site or telling your audience about it through a social media post. Additionally, marketers can use paid advertisements to further raise awareness of the pandemic.
Engaging Former Clients
The biggest lesson that marketers should learn from pandemic is to engage with your existing customers. In this case, what that means is making sure that you are there when your consumers are discussing the issue. The best way to do this is to run an online survey about the pandemic and find out what people are worried about. You can then address these concerns head on Facebook, Twitter, and other social networks. Additionally, if you have a smartphone app that directly connects with Facebook, you can create news around the pandemic and push it to your customers.
Many of your customers will not be using Facebook, Twitter, or any other channel. This doesn’t mean that you shouldn’t connect with them though. Find ways to make social media something that you and your customers engage in. Marketing in 2021 will require marketers to develop new ways to bring their brands to the forefront.
Finally, marketers need to learn about the 21st century marketing trend. If you plan on marketing in the 21st century, then you better figure out how you’re going to do it. Today, many people log on to Twitter, Digg, and Reddit for a variety of reasons. If your product or service is able to connect with these types of consumers, you’ll be much closer to a successful branding campaign than you ever imagined possible. However, if you find that most consumers aren’t interested in your brand’s updates, then you may want to learn more about the social media landscape in order to understand what’s going on.
Marketing in the future will include many new trends and innovations. However, if you already have an automated social media strategy, then you know that it can be quite effective. When it comes to digital marketing trends, automation is one of the easiest ways to stay on top of new conversations. Learn more about your digital marketing platform today!